Sunday, February 22, 2009

Public Relations in a Recession

When choosing a major, students often go for one that will earn them a nice salary. That being said, communications majors are not usually the ones that are expected to be millionaires.

As a comm major with a concentration in public relations, I was pleasantly surprised to learn that the industry is booming.

A guest speaker in my internship course informed us that public relations is the 17th highest paid industry in the country.With unemployment rates soaring, it is very easy for students to feel uneasy about entering the unstable workforce. Information like that can ease a student's mind.

While the industry is high in demand, the competition will also become more intense.

I tried to find actual figures on salaries for the industry and found that there is some controversy on where the industry is headed in this recession.

Sites like PRSSA, and PR Week have some helpful hints as well as current reports for the industry. All in all, it is predicted that public relations will land on its feet. Not only that, but it will help other industries land back on their feet as well.

So for all you public relations students out there, calm your nerves. It looks like we are going to be OK.

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